Research Scholarship Projects approved by our School in 2023

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In 2023, there are 19 projects that are approved. Those projects can be separated into 5 disciplines which are Public Administration, Management, Marketing, Tourism and Finance. The topics of those projects are presented as follows;

No.Research ProjectsDisciplines
1Application of new public sector management concepts New public services and new public partnership management in innovative projects of local administrative organizations.Public Administration
2Decentralization Discourse in the Constitution of the Kingdom of Thailand B.E. 2560Public Administration
3Preparation of a 4-year strategic plan (2021-2024) Metropolitan Waterworks Employees Savings Cooperative Ltd.Public Administration
4Conditions for the success of local administrative organizations in cooperative management to tackle the coronavirus pandemic 2019: Case study of Hua Hin Municipality, Prachuap Khiri Khan Province and Wiang Subdistrict Administrative Organization, Thoeng District, Chiang Rai ProvincePublic Administration
5Compliance with public policy principles of Thailand’s 2018-2037 National Strategy ProcessPublic Administration
6The influence of learning design on the effectiveness of large-scale open learning (MOOCs) of staff at Thailand’s National Research UniversityPublic Administration
7Volunteers of the public sector to prevent and tackle the spread of the novel coronavirus 2019: Yarn Group Case StudyPublic Administration
8Developing a business-class strategy for restaurant business in Bangkok With the canvas business model amid the impact of the COVID-19 crisis (attached name change document)Management
9Performance in the digital age of employees of Function International Public Company LimitedManagement
10A path analysis study of repurchase intention of food with health claim under the effect of food attributesManagement
11Analysis of rubber exports from Thailand to China’s Yunnan province following the opening of the China-Laos railwayManagement
12Survival in Tutoring School Management – System Case Studies S.E.L U. of Enconcept Tutoring SchoolManagement
13Marketing communications for the adoption of electric vehicle technologyMarketing
14Undergraduate students’ expectations and perceptions of social media purchases In Bangkok (name within the contract – attach the reason document for name change)Marketing
15Impact and adaptation strategies in the hotel business During COVID-19Marketing
16The digital marketing communication ethics of influencers to seek lines of creative marketing communication and social persuasion with personal benefits.Marketing
17Analysis of sustainable tourism research articles in Thailand in accordance with the Sustainable Development GoalsTourism
18Benefits of Forest Bathing for Tourism in Thai ForestsTourism
19Estimation of risk compensation from investment in residential real estateFinance

Overall, our research mainly focuses on environmental, social, governance, innovation and digital era.

References

The School of Management Science