Pricing perspective in contemporary marketing
Businesses can mark up the selling price as they want in the past. The selling price is a sum up of the cost per unit and surplus profit. However, this…
Contemporary marketing strategy
A contemporary marketing strategy offers products and services based on the target customer desires rather than what the business wants them to have so that it increase the perceived value…
Value-based Pricing regarding on Customer Perceived Value in Contemporary Marketing (Introduction)
Today, it is evident that the internet and digital technologies lead to massive changes in a business environment. At the same time, these techonologies offer excellent opportunities for businesses to…
- Go to the previous page
- 1
- …
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- …
- 85
- Go to the next page