Internal factors: Organizational factors and goals of the business The goals of the business serve as a basis for the development of pricing strategy. Generally, the overall pricing strategy is…
Costs and profits are two dominant factors that have a direct impact on selling price. Several cost reduction strategies have been applied to minimize the costs. In addition, to maximize…
Businesses can mark up the selling price as they want in the past. The selling price is a sum up of the cost per unit and surplus profit. However, this…